1. In this privacy policy, unless the context requires a different interpretation:
a.  the singular includes the plural and vice versa:
b. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of the privacy policy;
c.  a reference to a person includes firms, companies, government entities, trusts and partnerships;
d. "including" is understood to mean "including without limitation";
e. reference to any statutory provision includes any modification or amendment of it;
f. the headings and sub-headings do not form part of this privacy policy.

Scope of the privacy policy
2. This privacy policy applies only to the actions of Align osteopathy and the Users with respect of this website.  It does not extend to any websites that can be accessed from the website including, but not limited to, any links we may provide to social media websites.
3. For the purposes of the applicable Data Protection Laws, align osteopathy is the "data controller".  This means that Align osteopathy determines the purposes for which, and the manner in which, your Data is processed.

Data collected
4. We may collect the following data, which includes personal data from you:
a. name;
b. contact information such as email addresses and telephone numbers; in each case, in accordance with this privacy policy.

How we collect data
5. We collect data in the following ways:
a. data is given to us by you; and 
b. data is collected automatically.

Data that is given to us by you
6. Align osteopathy will collect your data in a number of ways, for example:
a. when you contact us through the website, by telephone, post, email or through any other means;
b. when you elect to receive marketing and communication from us;
c. when you use our services
in each case in accordance with the privacy policy.

Data that is collected automatically
7. To the extent that you access the website, we will collect your data automatically, for example:
a. we automatically collect some information about your visit to the website.  This information helps us to make improvements to website content and navigation, and includes your IP address, the date, times and frequency with which you access the website and the way you use and interact with its content.

Our use of data
8. Any or all of the above data may be required by us from time to time in order to provide you with the best possible service and experience when using our website.  Specifically, data may be used by us for the following reasons:
a. internal record keeping;
b. improvement of our products/services;
c. transmission by email of marketing materials that may interest you; in each case, in accordance with this privacy policy.

9. We may use your data for the above purposes if we deem it necessary to do so for our legitimate interests.  If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed your rights below).
10. For the delivery of direct marketing via email, we'll need your consent, whether via an opt-in or soft opt-in:
a. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services).  Under "soft opt-in" consent we will take your consent as given unless you opt-out.
b. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting, for example, checking a tick box that we'll provide.
c. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.

Who we share data with
11. We may share your data with the following groups of people for the following reasons:
a. our employees, agents and/or professional advisors - to allow for continuity of care and to obtain advice from professional advisors; in each case, in accordance with this privacy policy.

Keeping data secure
12. We will use technical and organisational measures to safeguard your data, for example:
a. access to your account is controlled by a password and a username that is unique to you.
b. we store your data on secure servers.
13. Technical and organisational measures include measures to deal with any suspected data breach.  If you suspect and misuse or loss or unauthorised access to your data, please let us know immediately by contacting us via this email address; gayle@align-osteopathy.co.uk
14. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many online problems, please visit www.getsafeonline.org.  Get safe online is supported by HM Government and leading businesses.